“Submitting and maintaining a site’s placement on the search engines is a time consuming process, but an important way of letting people know where and who you are. ”
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Let’s face it: No matter how beautiful your website is, if it’s not featuring in the major search engines, then it’s the virtual equivalent of “all dressed up and nowhere to go”.
Getting the search engines to notice your website means you need to think strategically about keywords and meta tags.
keywords
Keywords are the words or phrases that your market will use in order to find your website. They should include the name of your company as well as your range of services. Always include your keywords in the content of your website, including headers and links.
It is a good idea to narrow things down geographically, too. If your organisation operates in London, then say so. Due to the enormous number of websites on the internet, web surfers often use geographical data to be more specific in their search.
meta tags
A meta tag is hidden coding on a web page, which is used by the search engines when indexing a site. One of the most important meta tags is the description tag of around 75 characters which describes the content or nature of the site. For example, “Novelty cakes for that special occasion. Birthdays, weddings etc. Made to order”. Let your web designer guide you in this respect.
getting listed
Submitting and maintaining a site's placement on the search engines is a time consuming process, but an important way of letting people know where and who you are.
Due to the sheer volume of submissions to the search engines, you can expect your site to take between 2 weeks to 3 months to show up in their listings.
It is important to note that search engines do not guarantee that they will display your site. However, if your site is correctly optimised for the search engines, you will be indexed.
We optimise all of our sites as standard. There is no charge for optimisation and submission to the major search engines.
pay–per–click
Investigate pay–per–click advertising, such as Google AdWords. These are the small text boxes to the right of the search engine results listings.
Again, it is important that you are strategic when you select your keywords. The more general your terms, the more expensive the pay–per–click rate.
web directories
Don't underestimate the power of networking. Identify appropriate directories and request that they add your URL (web address).
contact us today to discuss your search engine optimisation requirements. »
