“It should be your goal to build a loyal following of users who choose to be involved, and who grow an attachment to you and your brand.”
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Send newsletters to everyone in your mailing list, or choose a portion of your customers that are appropriate to receive the newsletter. For example, you may want to send a special offer to your best e–commerce customers. Or, you may wish to send selected clients information about a new product that relates to a previous purchase. The marketing benefits are clear.
You can add e–commerce products directly into your newsletter, so that customers receiving the newsletter get a picture of the product (as well as price and other info you may wish to specify) and a link to click straight through to the product on your website.
You may wish to have a single template that you re–use, or you may have several.
avoid spamming
It is our intention to follow the strictest methods on the Internet to avoid spam e–mailing. As such we are keen to adopt a “Confirmed Opt–In” policy that requires users to request being added to your mailing list, and then to confirm this by clicking a confirmation link subsequently sent to them by e–mail.
the benefits of double opt–in
We can manage this Double Opt–In process for you, and it is a process that will have the added benefit of ensuring that everyone on your mailing list is absolutely keen to receive your newsletter, making you much more appealing to advertisers.
It should be your goal to build a loyal following of users who choose to be involved, and who grow an attachment to you and your brand.
Confirmed Opt–In mailing lists have been shown to have much higher read/click–through/purchasing potential than lists using less stringent selection criteria.
Always offer recipients the unsubscribe option.
e–mail tracking
Advanced tracking processes allow you to see in realtime who has actually read your newsletters. Additional functionality that will be added shortly will allow you to run reports on the effectiveness of your newsletters on bringing those users back to your website, as well as to track any sales improvements if you use E–FLO's e–commerce package.
